Website Strategy and Planning

While successful companies typically have clearly defined business objectives, they are notorious for not having clearly defined website or Internet marketing objectives. Why would they? They are neither designers nor web experts! Emedia solves this problem by asking the right questions and aligning business objectives with that of a constantly evolving and ever demanding web community.

During the Emedia strategic planning process, we work with our clients to clarify and refine their business goals, competitive advantage, target audience needs, and online marketing requirements. Our findings and recommendations are formalized into a set of project goals and specifications.

Emedia's strategic planning documents often consist of the following:

Executive Summary | Creative Brief and Specification | Technical Brief and Specification

User Task Analysis | Online Marketing Recommendations | Design and Development Plan